Thursday, December 29, 2011


I want her pants. I want her hat. I want her necklaces. And most importantly, I want her COAT.

I want it ALL.

Wednesday, December 28, 2011


A couple of months ago, I got a phone call from a friend asking me if I am interested to do a test shoot with photographer Anton Ismael and VTM models. And as you probably know, I said YES right away. Anton Ismael is one of a senior photographer whose work can be seen in a lot of billboard and campaign for major companies in Indonesia. His work in fashion industry has been long acknowledged as controversial and innovative at the same time. The way he captured the so-called concept and story is somehow magical. Some says that a lot of his photographs had stories in each of the frames. I am very lucky to be able to be a part of the concept making and to have him capture the stories I make for the photo shoot and to be credited along side his name. He had his own way of proofing that nothing is impossible, something that I myself also hold onto as a principle in life. Without further ado, this is the result of our craftsmanship.

Photographer: Anton Ismael
Fashion Stylist: Arsy Medina
Make Up Artist and Hair Stylist: Marina Sitohang
Model: Michaela Novakova (VTM)
Assistant Photographer: Ifan Hartanto
DI Artist: Dedet Wirawanda

Special thanks to Mr. Sofie to let us use all his wonderful eclectic clothes and dresses and accessories. None of this can come true without you :)


Tuesday, December 27, 2011


When two friend who happens to be a photographer and fashion stylist goes on a vacation together...This is what happen. An unplanned photo shoot with two of our dearest model friend. Before sunset is a collaboration between 4 friends who meet up at an exotic place to make a daring yet very simple photo shoot.

I hope you enjoyed it as much as we enjoyed making it.

Photographer: Teuku Ajie
Fashion Stylist: Arsy Medina
Model: Kristell Chenut and Blinov Roman

Monday, December 26, 2011


I know I'm 2 days too late to say this...But better late than never.


cheers :)


This is another one of my favorite work with Anton Ismael. For this Dew Magazine Eastern Issue, I was inspired by my cultural heritage of Indonesian Folklore. Ni Timun Mas is a fable from Bali, Indonesia, about a girl who's kidnapped by a giant and got rescued by animals. This is how we interpret the story into a beautiful fashion spread worthy of your fashion eyes.

Photographer : Anton Ismael
Fashion Stylist : Arsy Medina
Make Up and Hair : Marina Sitohang
Model : Katya Talanova (Damn-inc)
Assistant Fashion Stylist : Rical Ardani Tedjoutomo
Assistant Photographer : Ifan Hartanto
DI Artist : Dedet Wirawanda